05 May Why you NEED Text Giving/Marketing (click to read)
Boost Your Church Attendance Through SMS Messaging
When you have new visitors enter your church, it’s important to make them feel welcome. While you may have a guest book sitting at the front of your church for new people to sign in, this won’t go far if there isn’t any follow up with the guest book itself. It’s easy with today’s technology to engage new visitors, and text messaging is one way to communicate with people who are interested in your church, whether they have just arrived and want to learn more or they are active members of your parish.
Engaging Millennials in Familiar Ways
The millennial generation, or those born between 1981-1986, is creating the largest group of people who identify as “nones” or non-religious. According to Pew Research, 35% of millennials identify as having no religious affiliation, while Generation X (born 1965-1980) only show a 23% rate for those not affiliated with some type of church. As millennials start to have an interest in a community church, it is vital to engage with this demographic using mobile technology. They are the first generation to grow up holding a cell phone, and they are highly receptive to text messages to communicate.
Once you set up text messaging for your church, here is how texting helps you communicate and follow-up with visitors to your church:
Update Your Guest Book
You can still have your traditional guest book at the front of your church as people walk in, but it’s time to make it possible for visitors to send you a text to join your church texting list. Your visitor will get an automated response as soon as they send in a text, and you can make sure the response is full of helpful information to make the visitor feel welcome in your church.
Keep Guests Informed
Once guests have subscribed to your updates, you will then be able to keep them informed of all things going on in your church. From general announcements to calls for help, you will be able to reach all members of your church at the same time who have signed up to receive text messages from your parish.
Recruit People for Church Projects
When you get people involved in the activities your church has to offer, they are more likely to keep coming back. You can use text messaging to organize your volunteer list and notify your volunteers for any project that is coming up. You can also send out a call for emergency help that your volunteers will receive in an instant.
New Members Can Ask Questions
When your church is setup to send and receive text messages, new members can ask questions in a less intimidating way than face to face or making a call into your church office. This way, new members can engage with your church, even if they are nervous about asking questions.
If you are ready to start engaging your new visitors and want to set up a way to organize your volunteers, text messaging is an excellent way to do this. When you want to reach your Millennials, it’s time to do so in the way they are accustomed.
To learn more about how integrating an SMS software can boost your church attendance, click here!